{"id":6999,"date":"2016-09-28T00:00:00","date_gmt":"2016-09-27T22:00:00","guid":{"rendered":"https:\/\/www.fsyc.org\/cal-reduir-lexposicio-dels-joves-europeus-a-la-publicitat-de-productes-perjudicials-per-a-la-salut\/"},"modified":"2016-09-28T00:00:00","modified_gmt":"2016-09-27T22:00:00","slug":"cal-reduir-lexposicio-dels-joves-europeus-a-la-publicitat-de-productes-perjudicials-per-a-la-salut","status":"publish","type":"post","link":"https:\/\/www.fsyc.org\/ca\/actualitat\/cal-reduir-lexposicio-dels-joves-europeus-a-la-publicitat-de-productes-perjudicials-per-a-la-salut\/","title":{"rendered":"Cal reduir l&#8217;exposici\u00f3 dels joves europeus a la publicitat de productes perjudicials per a la salut"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: justify;\"><span class=\"notranslate\">Gaireb\u00e9 40 organitzacions que lluiten pels drets de la inf\u00e0ncia, la fam\u00edlia, els consumidors, la salut p\u00fablica, el control de l&#8217;ab\u00fas d&#8217;alcohol, juntament amb altres organitzacions m\u00e8diques van llan\u00e7ar una crida als membres del Parlament Europeu per l&#8217;ambiciosa acci\u00f3 d&#8217;alliberar nens, joves i pares i mares d&#8217;Europa de la comercialitzaci\u00f3 agressiva dels productes perjudicials per a la salut i promoure el benestar futur.<\/span> <span class=\"notranslate\">Una de les organitzacions signants de la declaraci\u00f3 \u00e9s <a href=\"http:\/\/www.eurocare.org\/library\/updates\/a_call_to_free_europe_s_youth_from_health_harmful_marketing\" target=\"_blank\"><strong>EUROCARE<\/strong><\/a>, una alian\u00e7a entre ONG i organitzacions de Salut P\u00fablica, entre les que es troba la Fundaci\u00f3 Salut i Comunitat (FSC), que promou accions de prevenci\u00f3 i reducci\u00f3 de danys associats al consum d&#8217;alcohol en Europa.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span class=\"notranslate\">Europa s&#8217;enfronta a una epid\u00e8mia d&#8217;obesitat infantil i l&#8217;elevat consum d&#8217;alcohol per part dels joves est\u00e0 causant estralls.<\/span> <span class=\"notranslate\">Els problemes de salut des de la inf\u00e0ncia sovint duren tota la vida.<\/span> <span class=\"notranslate\">Els vincles entre la publicitat i l&#8217;augment del consum estan ben establerts, i aix\u00ed i tot els nens i els joves europeus estan sent constantment bombardejats per una publicitat manipuladora en tots els mitjans.<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"notranslate\">Jana Hainsworth, secret\u00e0ria general d&#8217;Eurochild: <em>\u00abEls nens tenen m\u00e9s dificultat en diferenciar entre programaci\u00f3 i publicitat.<\/em><\/span> <span class=\"notranslate\"><em>Per tant, l&#8217;autoregulaci\u00f3 o el encriptat no s\u00f3n suficients per protegir el dret dels nens a la salut i tots els altres drets inclosos en la Convenci\u00f3 sobre els Drets de l&#8217;Infant.<\/em><\/span> <span class=\"notranslate\"><em>La revisi\u00f3 de la Directiva de la UE sobre els serveis de mitjans audiovisuals ha de tenir en compte l&#8217;inter\u00e8s superior de l&#8217;infant i les pr\u00f2pies experi\u00e8ncies dels nens perqu\u00e8 puguin accedir a la informaci\u00f3 de forma segura, utilitzar la tecnologia digital i ser ciutadans actius\u00bb<\/em> .<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"notranslate\">La declaraci\u00f3 exigeix que es posin en marxa mesures eficaces i contundents per minimitzar l&#8217;exposici\u00f3 dels joves a una comercialitzaci\u00f3 perjudicial per a la salut, per prohibir la col\u00b7locaci\u00f3 de productes i el patrocini de les marques de begudes alcoh\u00f2liques i aliments amb alt contingut en greixos, sucre i sal i per garantir que els Estats membres puguin limitar, de manera efectiva, la publicitat d&#8217;altres pa\u00efsos per motius de salut p\u00fablica.<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"notranslate\">Mariann Skar, secret\u00e0ria general de l&#8217;Alian\u00e7a Europea sobre Pol\u00edtiques d&#8217;Alcohol: <em>\u00abL&#8217;exposici\u00f3 a la publicitat de begudes alcoh\u00f2liques augmenta la probabilitat que els joves comencin a beure a una edat primerenca, ja beure m\u00e9s si ja consumeixen alcohol.<\/em><\/span> <span class=\"notranslate\"><em>No estem proposant una prohibici\u00f3 sin\u00f3 canvis moderats que permetrien als nens cr\u00e9ixer sense publicitat relacionada amb les begudes alcoh\u00f2liques \u00ab.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"notranslate\">La declaraci\u00f3 segueix a l&#8217;audi\u00e8ncia del Parlament Europeu sobre la revisi\u00f3 de la Directiva de Serveis de Comunicaci\u00f3 Audiovisual (AVMSD), que \u00e9s l&#8217;oportunitat de dirigir-se a la comercialitzaci\u00f3 d&#8217;aliments poc saludables i de begudes alcoh\u00f2liques a escala europea.<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"notranslate\">Nina Renshaw, secret\u00e0ria general de l&#8217;Alian\u00e7a Europea per a la Salut P\u00fablica: <em>\u00abNo es tracta de dir-li a la gent qu\u00e8 menjar, ni dir-li als pares com alimentar als seus fills, sin\u00f3 d&#8217;alliberar als nostres fills de les pressions de la comercialitzaci\u00f3 i la publicitat.<\/em><\/span> <span class=\"notranslate\"><em>Avui en dia, es mostren constantment opcions poc saludables als nens a trav\u00e9s de programes espec\u00edficament dirigits a ells -no nom\u00e9s dibuixos animats, sin\u00f3 tamb\u00e9 partits de futbol, concursos de cant i reality shows.<\/em><\/span> <span class=\"notranslate\"><em>Qualsevol pare sap molt b\u00e9 el poder persuasiu dels nens exposats a aquests anuncis, i el dif\u00edcil que resulta triar opcions m\u00e9s saludables\u00bb.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"notranslate\">Susanne Logstrup, directora de la Xarxa Europea del Cor: <em>\u00abDes del comen\u00e7ament d&#8217;aquest mil\u00b7lenni, est\u00e0 ben establert que la publicitat dirigida als nens afecta la seva conducta aliment\u00e0ria.<\/em><\/span> <span class=\"notranslate\"><em>Mentre que la comercialitzaci\u00f3 d&#8217;aliments rics en sal, greix i sucre no \u00e9s l&#8217;\u00fanic factor d&#8217;influ\u00e8ncia, \u00e9s important i aquesta \u00e9s la ra\u00f3 per la qual l&#8217;Organitzaci\u00f3 Mundial de la Salut ha demanat als governs adoptar mesures en\u00e8rgiques per reduir l&#8217;impacte en els nens i adults de totes les formes de m\u00e0rqueting.<\/em><\/span> <span class=\"notranslate\"><em>Creiem que el Parlament Europeu t\u00e9 ara l&#8217;oportunitat perfecta per actuar en aquest sentit \u00ab.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"notranslate\">Declaraci\u00f3 de l&#8217;Acad\u00e8mia Europea de Pediatria: <em>\u00abLes iniciatives de promoci\u00f3 de la salut haurien de centrar no nom\u00e9s en la limitaci\u00f3 de l&#8217;exposici\u00f3 als missatges d&#8217;incitaci\u00f3 a l&#8217;ab\u00fas de subst\u00e0ncies i dietes no saludables, sin\u00f3 tamb\u00e9 en l&#8217;\u00fas problem\u00e0tic del m\u00f2bil que est\u00e0 estretament relacionat amb aquest tipus de comportaments de risc.<\/em><\/span> <span class=\"notranslate\"><em>Les estrat\u00e8gies d&#8217;intervenci\u00f3 en l&#8217;adolesc\u00e8ncia primerenca tamb\u00e9 haurien d&#8217;incloure a l&#8217;escola per tal d&#8217;ajudar les fam\u00edlies a reduir o eliminar el desenvolupament d&#8217;actituds perilloses\u00bb.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-10429\" src=\"https:\/\/www.fsyc.org\/wp-content\/uploads\/ong-avmsd.png\" alt=\"ong-avmsd\" width=\"863\" height=\"282\" \/><\/p>\n<h4 style=\"text-align: center;\"><a href=\"http:\/\/www.eurocare.org\/3_steps_towards_healthier_marketing_final\" target=\"_blank\">LLEGIR LA DECLARACI\u00d3 COMPLETA<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Gaireb\u00e9 40 organitzacions que lluiten pels drets de la inf\u00e0ncia, la fam\u00edlia, els consumidors, la salut p\u00fablica, el control de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[906],"tags":[157,159,199,200,201],"class_list":["post-6999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","tag-bebidas-alcoholicas","tag-publicidad","tag-avmsd","tag-eurocare","tag-obesidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cal reduir l&#039;exposici\u00f3 dels joves europeus a la publicitat de productes perjudicials per a la salut - Fundaci\u00f3n Salud y Comunidad<\/title>\n<meta name=\"robots\" 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