{"id":22177,"date":"2021-10-13T09:50:25","date_gmt":"2021-10-13T08:50:25","guid":{"rendered":"https:\/\/www.fsyc.org\/actualitat\/lasdrogas-info-estrena-un-canal-de-telegram-para-mayor-difusion-de-las-publicaciones-de-su-portal-de-noticias\/"},"modified":"2021-10-13T09:54:29","modified_gmt":"2021-10-13T08:54:29","slug":"lasdrogas-info-estrena-un-canal-de-telegram-per-a-major-difusio-de-les-publicacions-del-seu-portal-de-noticies","status":"publish","type":"post","link":"https:\/\/www.fsyc.org\/ca\/addiccions\/lasdrogas-info-estrena-un-canal-de-telegram-per-a-major-difusio-de-les-publicacions-del-seu-portal-de-noticies\/","title":{"rendered":"Lasdrogas.info estrena un canal de Telegram per a major difusi\u00f3 de les publicacions del seu portal de not\u00edcies"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: justify;\"><strong><span>El portal especialitzat en not\u00edcies i divulgaci\u00f3 cient\u00edfica sobre drogodepend\u00e8ncies Lasdrogas.info, gestionat i dirigit per la Fundaci\u00f3 Salut i Comunitat (FSC), ha obert recentment un perfil a Telegram per a major abast de les publicacions que comparteix al portal web.\u00a0Amb la posada en marxa d&#8217;aquesta iniciativa, es pret\u00e9n ampliar el nombre de visites a la web;\u00a0un abast mitj\u00e0 de cada publicaci\u00f3 superior a l&#8217;50% de subscriptors \/ es;\u00a0fidelitzar un major nombre de lectors\/es i obtenir en un any 200 subscriptors\/es, entre d&#8217;altres objectius.<\/span><\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span>Un dels reptes d&#8217;un portal de divulgaci\u00f3 \u00e9s seguir arribant al seu p\u00fablic objectiu de la forma m\u00e9s c\u00f2moda i senzilla.\u00a0Per aix\u00f2, des de fa anys, a l&#8217;igual que tants altres portals de divulgaci\u00f3 i not\u00edcies, vam fer un salt a les xarxes socials com Facebook i Twitter per fer arribar els nostres continguts on \u00e9s present la ciutadania.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>Amb el temps, algunes d&#8217;aquestes xarxes han anat perdent usuaris\/es i han sorgit noves amb din\u00e0miques m\u00e9s participatives, com \u00e9s el cas de Telegram, l&#8217;\u00fas creix de manera exponencial a Espanya, posicionant cada vegada millor.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>Telegram ofereix un servei de canals de difusi\u00f3, facilitant espais de comunicaci\u00f3 unidireccional, als quals poden subscriure totes les persones que tinguin l&#8217;aplicaci\u00f3.\u00a0D&#8217;aquesta manera, es crea un espai de comunicaci\u00f3 directa i \u00absense soroll\u00bb.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>\u00abEs tracta d&#8217;un mecanisme semblant a el butllet\u00ed digital de qu\u00e8 disposem que, segons les estad\u00edstiques, aporta un gran tr\u00e0fic al nostre portal, per\u00f2 d&#8217;acc\u00e9s m\u00e9s senzill i c\u00f2mode. A m\u00e9s, en el cas de LasDrogas.Info ja s\u00f3n gaireb\u00e9 un 30% les visites que es fan des del tel\u00e8fon m\u00f2bil, la qual cosa \u00e9s una dada interessant. Per tot aix\u00f2, considerem que pot ser molt \u00fatil comptar amb el nostre propi canal de Telegram p\u00fablic \u00ab, assenyala David Tinoco, coordinador de l&#8217;portal.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>D&#8217;altra banda, amb la posada en marxa d&#8217;aquesta iniciativa, es plantegen una s\u00e8rie d&#8217;objectius: ampliar el nombre de visites a la web; un abast mitj\u00e0 de cada publicaci\u00f3 superior a l&#8217;50% de subscriptors\/es; nombre de <\/span><em><span>repost<\/span><\/em><span> i mencions superior a el 2% de subscriptors\/es, facilitar l&#8217;acc\u00e9s a l&#8217;contingut de Lasdrogas.info; elaborar com m\u00ednim 3 enquestes anuals d&#8217;opini\u00f3 i traduir els resultats en millores de l&#8217;servei; fidelitzar un major nombre de lectors\/es; obtenir en un any 200 subscriptors\/es i comptabilitzar visualitzacions di\u00e0ries superiors a l&#8217;15% de subscriptors\/es.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>Es compartir\u00e0 contingut referent a les seg\u00fcents seccions: not\u00edcies (dues di\u00e0ries) #noticia;\u00a0articles d&#8217;opini\u00f3 (2 mensuals) # opini\u00f3;\u00a0articles de divulgaci\u00f3 cient\u00edfica (dues mensuals) # divulgaci\u00f3;\u00a0entrevistes (4 anuals) i aparador (dues mensuals) #entrevista.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>Les seccions aniran etiquetades amb\u00a0<\/span><em><span>hashtags<\/span><\/em><span>\u00a0per facilitar la seva recerca i filtrat dins de canal.\u00a0A m\u00e9s, Telegram permet opcions interactives com enquestes, que poden servir per sondejar les persones subscrites sobre el funcionament de canal o altres temes que es considerin d&#8217;inter\u00e8s per millorar el servei.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>Si vols estar a el dia de les \u00faltimes not\u00edcies i divulgacions cient\u00edfiques en el camp de les drogues i les addiccions, suma&#8217;t a l&#8217;\u00a0<\/span><a href=\"https:\/\/t.me\/LasDrogasInfo\" target=\"_blank\" rel=\"noopener\"><span>canal de Telegram de Lasdrogas.info<\/span><\/a><\/p>\n<p><a href=\"https:\/\/t.me\/LasDrogasInfo\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22170\" src=\"https:\/\/www.fsyc.org\/wp-content\/uploads\/Telegram-drogasinfo.jpg\" alt=\"\" width=\"679\" height=\"377\" srcset=\"https:\/\/www.fsyc.org\/wp-content\/uploads\/Telegram-drogasinfo.jpg 679w, https:\/\/www.fsyc.org\/wp-content\/uploads\/Telegram-drogasinfo-300x167.jpg 300w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El portal especialitzat en not\u00edcies i divulgaci\u00f3 cient\u00edfica sobre drogodepend\u00e8ncies Lasdrogas.info, gestionat i dirigit per la Fundaci\u00f3 Salut i Comunitat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[906,1071],"tags":[1860,1861],"class_list":["post-22177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","category-addiccions","tag-lasdrogas-info-ca","tag-telegram-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lasdrogas.info estrena un canal de Telegram per a major difusi\u00f3 de les publicacions del seu portal de not\u00edcies - Fundaci\u00f3n Salud y Comunidad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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