{"id":10229,"date":"2012-06-15T00:00:00","date_gmt":"2012-06-14T22:00:00","guid":{"rendered":"https:\/\/www.fsyc.org\/el-deporte-no-debe-ser-un-espacio-para-la-promocion-del-alcohol\/"},"modified":"2012-06-15T00:00:00","modified_gmt":"2012-06-14T22:00:00","slug":"el-deporte-no-debe-ser-un-espacio-para-la-promocion-del-alcohol","status":"publish","type":"post","link":"https:\/\/www.fsyc.org\/ca\/actualitat\/el-deporte-no-debe-ser-un-espacio-para-la-promocion-del-alcohol\/","title":{"rendered":"El deporte no debe ser un espacio para la promoci\u00f3n del alcohol"},"content":{"rendered":"<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignright size-medium wp-image-1260\" title=\"eurocopa_alcohol\" src=\"https:\/\/www.fsyc.org\/prensa\/wp-content\/uploads\/eurocopa_alcohol-300x180.jpg\" alt=\"\" width=\"300\" height=\"180\" \/>Este fin de semana, la UEFA Euro 2012 se ha iniciado en Varsovia. Durante las pr\u00f3ximas semanas, se espera que 1,4 millones de aficionados en los estadios y muchos m\u00e1s millones de personas en m\u00e1s de 200 territorios en todo el mundo seguir\u00e1n el campeonato <strong>[i]<\/strong>. Esta es una brillante oportunidad para promover el deporte, la actividad f\u00edsica y un estilo de vida saludable. Sin embargo, mirando a los patrocinadores de la UEFA EURO 2012, el estilo de vida saludable no es el mensaje presentado al exponer a la audiencia con patrocinadores como Coca Cola, McDonalds y Carlsberg <strong>[ii]<\/strong>. Carlsberg es una de las cervecer\u00edas l\u00edderes en el mundo, y es uno de los patrocinadores oficiales de la UEFA Euro 2012 <strong>[iii]<\/strong>.En 2009, el gasto de patrocinio global se estim\u00f3 el 44,8 miles de millones de d\u00f3lares, en comparaci\u00f3n con 5,6 miles de millones de d\u00f3lares en 1987 <strong>[iv]<\/strong>. Debe funcionar bien, y compensar la inversi\u00f3n. \u00abEs muy decepcionante que con esta plataforma \u00fanica la UEFA, con la bendici\u00f3n silenciosa de los l\u00edderes pol\u00edticos, elija promover el alcohol por encima de la salud. Asociar el f\u00fatbol al alcohol es m\u00e1s que problem\u00e1tico. Se trata simplemente de la falta de cualquier consideraci\u00f3n a largo plazo del impacto que la mala salud tendr\u00e1 sobre la poblaci\u00f3n \u00ab, Dice Mariann Skar- Secretaria General de la Alianza Europea sobre Pol\u00edticas del alcohol (a la que pertenece FSC).<\/p>\n<p style=\"text-align: justify;\">El alcohol es uno de los riesgos para la salud m\u00e1s importantes en el mundo; el uso de alcohol es especialmente da\u00f1ino para los grupos de edad m\u00e1s j\u00f3venes. El Foro Econ\u00f3mico Mundial identifica las enfermedades no transmisibles (ENT) como la segunda amenaza m\u00e1s grave para la econom\u00eda mundial en t\u00e9rminos de probabilidad y de p\u00e9rdida de potencial econ\u00f3mico, lo que supone unos 25 billones de euros de p\u00e9rdida de producci\u00f3n durante el per\u00edodo 2005-2030 <strong>[v]<\/strong>. Por otra parte, es alarmante que el 43% de estudiantes europeos de 15-16 a\u00f1os de edad admitan haber bebido de forma abusiva <strong>[vi]<\/strong>. El alcohol es el mundo del principal factor de riesgo de muerte entre los hombres de 15-59 a\u00f1os [vii] y Europa es la regi\u00f3n del mundo m\u00e1s bebedora, con algunos pa\u00edses de Europa que consumen alrededor de 2,5 veces m\u00e1s que el promedio mundial <strong>[viii]<\/strong>. Los da\u00f1os relacionados con el alcohol son uno de los 4 factores de riesgo para el desarrollo de las enfermedades no transmisibles como el c\u00e1ncer (que afecta a 1 de cada 3 europeos) y las enfermedades cardiovasculares. Teniendo esto en cuenta, resulta claro que el f\u00fatbol y el alcohol no deben ser socios, y por ello EUROCARE pide una mayor regulaci\u00f3n sobre la comercializaci\u00f3n de alcohol y el patrocinio.<\/p>\n<blockquote><p><strong>EUROCARE (La Alianza de Pol\u00edticas Europeas sobre el Alcohol) es una alianza de 50 organizaciones que trabajan en la prevenci\u00f3n y reducci\u00f3n de los da\u00f1os relacionados con el alcohol en Europa.<\/strong><\/p><\/blockquote>\n<p><strong>i<\/strong> http:\/\/www.uefa.com\/uefaeuro\/abouteuro\/index.html<\/p>\n<p><strong>ii<\/strong> <a href=\"http:\/\/www.uefa.com\/uefaeuro\/\">http:\/\/www.uefa.com\/uefaeuro\/<\/a><\/p>\n<p><strong>iii<\/strong> <a href=\"http:\/\/www.carlsberggroup.com\/investor\/news\/Pages\/PR_012012_Euro_Schmeichel.aspx\">http:\/\/www.carlsberggroup.com\/investor\/news\/Pages\/PR_012012_Euro_Schmeichel.aspx<\/a><\/p>\n<p><strong>iv<\/strong> Day H. (2010) European Sponsorship Association, retrieved from:<\/p>\n<p><a href=\"http:\/\/ec.europa.eu\/health\/alcohol\/docs\/ev_20101118_co09_en.pdf\">http:\/\/ec.europa.eu\/health\/alcohol\/docs\/ev_20101118_co09_en.pdf<\/a><\/p>\n<p><strong>v<\/strong> <em>World Economic Forum (2010) Global risks 2010. Geneva, Retrieved from:<\/em><\/p>\n<p><a href=\"http:\/\/www.weforum.org\/en\/initiatives\/globalrisk\/Reports\/index.htm\"><em>h<\/em><em>ttp:\/\/www.weforum.org\/en\/initiatives\/globalrisk\/Reports\/index.htm<\/em><\/a><\/p>\n<p><strong>vi<\/strong> The 2011 ESPAD Report; retrieved from <a href=\"http:\/\/www.espad.org\/espad-reports\">http:\/\/www.espad.org\/espad-reports<\/a><\/p>\n<p><strong>vii<\/strong> WHO 2011, Global Status Report on Alcohol and Health <a href=\"http:\/\/www.who.int\/substance_abuse\/publications\/global_alcohol_report\/en\/index.html\">http:\/\/www.who.int\/substance_abuse\/publications\/global_alcohol_report\/en\/index.html<\/a><\/p>\n<p><strong>viii<\/strong> HO, <em>Global Health Risks <\/em>2009, retrieved from:<\/p>\n<p><a href=\"http:\/\/www.who.int\/healthinfo\/global_burden_disease\/global_health_risks\/en\/index.html\">http:\/\/www.who.int\/healthinfo\/global_burden_disease\/global_health_risks\/en\/index.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este fin de semana, la UEFA Euro 2012 se ha iniciado en Varsovia. Durante las pr\u00f3ximas semanas, se espera que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[906],"tags":[],"class_list":["post-10229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El deporte no debe ser un espacio para la promoci\u00f3n del alcohol - Fundaci\u00f3n Salud y Comunidad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fsyc.org\/ca\/actualitat\/el-deporte-no-debe-ser-un-espacio-para-la-promocion-del-alcohol\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El deporte no debe ser un espacio para la promoci\u00f3n del alcohol - Fundaci\u00f3n Salud y Comunidad\" \/>\n<meta property=\"og:description\" content=\"Este fin de semana, la UEFA Euro 2012 se ha iniciado en Varsovia. 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